The system wide default, is that all notifications go out the day before the sale starts. Each subscriber has the option of changing their notification settings, but the default time for emails to be received is the day before the sale is scheduled to begin. This means that your sale needs to be published no later than 9pm Central Standard Time, two days before your sale begins. Most of our subscribers still receive their notifications the day before a sale begins, around 9am, but some have chosen to receive notifications two, three, or more days before the sales' starting dates. Some subscribers (though we don't recommend this setting) have specified to receive notifications once a week. Unless you're submitting and paying for your sale listing a week before it begins, your sale may not be in every single subscriber's notification, though it will be in a majority of the notifications, as long as it's been published before our deadline.